City Dogs is for sale. http://ow.ly/MPTuG
Author Archives: Bre & Dave Escobar
Sit under fluorescent lights behind windows that don’t open. Destroy your wrists and hands on years of keyboarding and mousing for the man. Continue the job your oppressive employer wants done regardless of whether it’s fun or ethical, much less meaningful. Ask permission for time off–and be denied. Or do something completely different, completely your own, and completely awesome.
City Dogs, an institution in SLC vegan eating, needs a new chief.
Yes, the beloved vegan hot dog street vending cart business is for sale. City Dogs is at an exciting stage of evolution–with at least two distinct avenues/strategies it can pursue–but we are not the people to do either of these. Over the past year we’ve become very busy with other job opportunities and don’t have the time to give our all to City Dogs. It brings us great melancholy to let it go.
Since 2009, City Dogs has operated as a micro-enterprise, rewarding its owners with modest income and a relatively easy, stress-free life. City Dogs is well past the point where it can evolve successfully into a small business, generating a lot more revenue than it does currently, but also requiring more time and attention.
Avenue 1: growth strategy. City Dogs is beloved and recognized. Customers constantly beg for longer hours and more availability. City Dogs can become a vastly more robust profit generator, but it needs to expand–either with longer hours, a second cart, maybe even a fixed location (and keep the cart for weekend festivals, catering, etc.). City Dogs probably becomes an employer of several part-time employees.
Avenue 2: freedom strategy. This is the business model that City Dogs regulars are familiar with. For six years, City Dogs has operated during lunch hours downtown and at special events across the Wasatch Front on many but not all weekends. The operating model has been honed over the years to create a small-business income that nevertheless demands a modest workload for the proprietor. Even under this model, City Dogs has been profitable all six years promoted mostly with free social/online marketing, but also several years of advertising in local publications.
- Named one of the nation’s top 5 veggie dogs by PETA
- Served at Pride, LiveGreen, and many other local events.
- Nominated for best vegan food cart in the nation by VegNews
- Accepts credit card, PayPal, and cash payments
- Introduced the hugely popular City Dogs original Mad Hatter salad wrap
- Worked with a downtown delivery service.
- Improved social media presence/strategy
Included in the sale:
- The City Dogs cart–meets all Salt Lake City codes for mobile food vending, including 10-gallon water tank, warm-water handwash station, two storage compartments, large grill and space for 6 full steam trays or 12 half-size. New tires, new water pump, and new jack.
- All logos, menus, coupons and other graphics.
- Recipes for the chili, The Best Potato Salad Downtown, and the Mad Hatter tempeh salad wrap.
- Coolers, tables, condiment trays, and all other accessory items
- All online property (Facebook and Twitter account, as well as saltcitydogs.com), trademarks and other intellectual property
- Training, coaching and guidance on mobile food vending business
- Help acquiring all necessary permitsWhat you’ll need:
- Any decent vehicle with a trailer hitch (even little cars can pull it)
This is the sale of a so-called “turn-key business.” Just step behind the cart and all the decisions, all the plans, all the strategies, and all the routines have already been planned, honed and nearly perfected (it’s up to you to make them perfect).
Price: $12,500, or best offer.
Think of it this way: it’s the price of a decent car, but how many cars make you money and provide you with meaningful freedom?
Interested? Call 801-755-5458 and LEAVE A MESSAGE with your phone number. Or fill out the form below with name, number, and any other info.
http://ow.ly/i/6sX2S We’ll be serving Sat Aug 16 for the CityWeekly BeerFest!! Nothing’s better than a delicious City Dog and a local…
We’re getting out of hibernation and getting things ready to go for the cart. There is a big change this year and it is that we will only be doing events this year. After much discussion we have decided to not open weekly at the corner and do as many festivals and catering events we can do!! We know that is not good news for a lot of you and we hope that we’ll still see you around downtown at the many things going on this spring/summer. Our first event will be Live Green on Saturday May 3rd from 11-5! It’s free to go to and located at the Downtown Library Plaza, hope to see you there!!
Good News and Bad News
Good news first, we will be serving at Strut Your Mutt! It’s Sept. 21st @ Liberty Park, so get registered now for one of my personal favorite events of the year. Walk your dog, or borrow a friends, and help out a great cause! We will also have our full menu for this event.
Bad news is we will be closing for the season this Friday. I have an off-season job opportunity that I was going to start next month, but they want me to start Monday. We will try to get in some more events before it’s too cold, but get your fix this week before it’s too late!
Some of you may have noticed all the construction going on the sidewalk along 3rd South between State and 2nd East. They have now fenced off where we set up, but Sergio of Luna De Mar has been kind enough to allow us to park next to him. The construction is suppose to last a month, but who knows if it will be longer or shorter. Until they are finished we will be located on 200 East, just South of Luna De mar. If they are any other changes we will let you know, but until then come see us at our slightly new location!