We’re getting out of hibernation and getting things ready to go for the cart. There is a big change this year and it is that we will only be doing events this year. After much discussion we have decided to not open weekly at the corner and do as many festivals and catering events we can do!! We know that is not good news for a lot of you and we hope that we’ll still see you around downtown at the many things going on this spring/summer. Our first event will be Live Green on Saturday May 3rd from 11-5! It’s free to go to and located at the Downtown Library Plaza, hope to see you there!!
Author Archives: Bre & Dave Escobar
Good News and Bad News
Good news first, we will be serving at Strut Your Mutt! It’s Sept. 21st @ Liberty Park, so get registered now for one of my personal favorite events of the year. Walk your dog, or borrow a friends, and help out a great cause! We will also have our full menu for this event.
Bad news is we will be closing for the season this Friday. I have an off-season job opportunity that I was going to start next month, but they want me to start Monday. We will try to get in some more events before it’s too cold, but get your fix this week before it’s too late!
Some of you may have noticed all the construction going on the sidewalk along 3rd South between State and 2nd East. They have now fenced off where we set up, but Sergio of Luna De Mar has been kind enough to allow us to park next to him. The construction is suppose to last a month, but who knows if it will be longer or shorter. Until they are finished we will be located on 200 East, just South of Luna De mar. If they are any other changes we will let you know, but until then come see us at our slightly new location!
Will be serving up delicious dogs for the festivities on June 29th. Come down for some food, fun, music and bicycles! Here’s a link for all the info http://www.veloweekendslc.com.
We will be open Monday, from 12-2 or 3 depending on how the day goes. We will also be at Pride next weekend! We will be in the food court area on 200 E, so you can’t miss us this year. Friday the 31st is going to be wonky. Pride wants us to head over there at 1, so I’m going to open a little early and close around 12:30-1:00. I’ll know more as we get closer. Hope everyone has a fun and safe Memorial Weekend!
What to do Wed. July 11th?
Come join us at the Natural History Museum from 5-7. Now is a great chance to check out the museum with their extended hours on Wednesdays during the summer. We’ll be there this Wednesday and August 22nd. Come enjoy some dogs and everything the museum has to offer. http://ow.ly/c82rX
News you’ve all been waiting for, we have passed everything and can finally open!! Our official day on the corner will be May 7th, but we’ll be @livegreenslc May 5th from 10-6. If you can’t wait until Monday to get a dog, come see us there!
Wanted to do an update so people know what’s going on. Yes City Dogs has been sold and there won’t be too many changes. We’ll keep the same menu, hoping to do some specials and going to extend the hours. We’re going to see how it goes with staying open until 7ish and open on Saturdays, unless there is an event going on.
So now I’m sure you’re asking, “When will you be open?” I can’t give an exact date yet, but hopefully in a couple weeks. We are working to get everything switched over and legal again. Right now we’re just mostly waiting on the state, which hopefully with my persistent calling will be soon. Once we have an exact date we’ll will let you all know, until then please don’t forget about us and hold out a little longer for some delicious dogs!
Sit under fluorescent lights behind windows that don’t open. Destroy your wrists and hands on years of keyboarding and mousing for the man. Continue the job your oppressive employer wants done regardless of whether it’s fun or ethical, much less meaningful. Ask permission for time off–and be denied.
Or do something completely different, completely your own, and completely awesome.
City Dogs, an institution in SLC vegan eating, needs a new chief.
Yes, the beloved vegan hot dog street vending cart business is for sale. City Dogs is at an exciting stage of evolution–with at least two distinct avenues/strategies it can pursue–but I am not the person to do either of these. Over the past year I’ve become very busy with other projects and don’t have the time to give my all to City Dogs. It brings me great melancholy to let it go.
Since 2009, City Dogs has operated as a micro-enterprise, rewarding its owners with modest income and a relatively easy, stress-free life. City Dogs is well past the point where it can evolve successfully into a small business, generating a lot more revenue than it does currently, but also requiring more time and attention.
Avenue 1: growth strategy. City Dogs is beloved and recognized. Customers constantly beg for longer hours and more availability. City Dogs can become a vastly more robust profit generator, but it needs to expand–either with longer hours, a second cart, maybe even a fixed location (and keep the cart for weekend festivals, catering, etc.). City Dogs probably becomes an employer of several part-time employees.
Avenue 2: freedom strategy. This is the business model that City Dogs regulars are familiar with. For three years, City Dogs has operated during lunch hours downtown and at special events across the Wasatch Front on many but not all weekends. The operating model has been honed over the years to create a small-business income that nevertheless demands a modest workload for the proprietor. Even under this model, City Dogs has been profitable all three years promoted mostly with free social/online marketing, but also three years of advertising (in SLUG and Salt Lake City Weekly).
New in 2011:
- Named one of the nation’s top 5 veggie dogs by PETA
- Served at the seven-week Twilight Concert Series
- Played a starring role in vegan diet project on KSL Radio’s Nightside Project
- Served at the Tour of Utah international bicycle race competition (an awesome event!)
- Nominated for best vegan food cart in the nation by VegNews
- Began accepting credit card and PayPal payments
- Introduced the hugely popular City Dogs original Mad Hatter salad wrap
- Introduced downtown delivery
- Improved social media presence/strategy
- Sponsored 3rd place state fair chili cook-off team (vegan chili!)
Included in the sale:
- The City Dogs cart–meets all Salt Lake City codes for mobile food vending, including 10-gallon water tank, warm-water handwash station, two storage compartments, large grill and space for 6 full steam trays or 12 half-size. New tires, new battery, new jack and one new steam pan in 2011.
- All logos, menus, coupons and other graphics.
- Recipes for the chili, The Best Potato Salad Downtown, and the Mad Hatter tempeh salad wrap.
- Coolers, tables, condiment trays, and all other accessory items
- All online property (Facebook and Twitter account, as well as saltcitydogs.com), trademarks and other intellectual property
- Training, coaching and guidance on mobile food vending business
- Optional: 2004 Saturn Ion with trailer hitch ($5,500)
- Commissary lease and all necessary permits
- Any decent vehicle with a trailer hitch (even little cars can pull it)
This is the sale of a so-called “turn-key business.” Just step behind the cart and all the decisions, all the plans, all the strategies, and all the routines have already been planned, honed and nearly perfected (it’s up to you to make them perfect).
Price: $12,500, or best offer.
Think of it this way: it’s the price of a decent car, but how many cars make you money and provide you with meaningful freedom?
Interested? Call 435-228-8087 and LEAVE A MESSAGE with your phone number. Or fill out the form below.